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Expressions for describing trends 

At the Art of Business English, we love to be on the bleeding edge of the English language.

We want you to have the latest and most popular business English vocabulary at your disposal.

Do you work in sales? Are you required to give presentations and describe graphs and trends? If you said yes to any of these questions then today's episode is just for you.

In this episode, we will explore common expressions used when describing trends.

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Meaning: to make a business bigger by increasing sales, employing more people, etc.

Example: If the government doesn’t grow the economy fast enough, our living standards will suffer.


Meaning: a rise in the amount or size of something.

Example: The paper company has increased its sales by 15%.

To improve/improvement

Meaning: to become larger in amount or size.

Example: The boss came up with an idea in order to improve our profits.

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To become more widespread

Meaning: existing or happening in many places and/or among many people.

Example: The use of protective masks became more widespread during the COVID-19 pandemic.

To rise/rise

Meaning: to increase in number, amount, or value

Example: Taxes have been constantly rising since November.

To get richer

Meaning: to increase your amount of money or valuable possessions.

Example: Due to the concentration of wealth, the rich have been getting richer.



Meaning: to become smaller.

Example: The market for film cameras has been shrinking steadily over the past 15 years.


Meaning: to become less, or to make something become less.

Example: The price of oil went up due to the decrease in OPEC output.

To get worse

Meaning: : more unpleasant, difficult, or severe than before.

Example: Many governments have seen their balance sheets getting worse in recent years.

To become less common

Meaning: not in general use any more, having been replaced by something newer and better or more fashionable.

Example: DVDs have become less common due to the proliferation of streaming services.


Meaning: to become lower in value, amount, or level

Example: On Black Friday, items tend to fall in price.

To get poorer

Meaning:  to decrease your amount of money or valuable possessions.

Example: Many middle class families got poorer as a result of the recession.

Final thoughts

Now you know new expressions to use when describing trends!

If you're interested in learning more collocations and expressions you can enroll in our course "Business Idioms" below or grab a copy of our eBook entitles "500 Business English Collocations for Everyday Use". 

Don’t miss more free episodes of The Art of Business English next week.

Till then, take care.

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Andrew is the CEO and founder of the Art of Business English. Besides teaching and coaching native Spanish speakers in Business English, he is also passionate about mountain biking, sailing and healthy living. When He is not working, Andrew loves to spend time with his family and friends.

Andrew Ambrosius

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