• Home
  • |
  • Blog
  • |
  • Words that Wow: 10 Impactful Terms to Use in Your Next Business Meeting

As a business professional, effective communication is key to success. The words you use can make or break a deal, and they can directly impact how your colleagues and clients perceive you. Today, we'll explore 10 impactful terms that can help you elevate your communication game and impress your audience. From power verbs to persuasive adjectives, these words are designed to grab attention, inspire action, and make a lasting impression.

The importance of effective communication in business meetings

Business meetings are a crucial part of any organization. They provide an opportunity to discuss important matters, share ideas, and make decisions that can impact the future of the company. However, for a meeting to be successful, effective communication is essential. This means using language that is clear, concise, and persuasive.


Using impactful terms can help you convey your message with clarity, confidence, and conviction. It can also help you grab the attention of your audience and keep them engaged throughout the meeting. By using powerful language, you can inspire action and create a sense of urgency around your ideas.

Power verbs to use in business meetings

Power verbs are action-packed words that can help you convey your message with impact. They are especially useful in business meetings where you want to grab the attention of your audience and inspire action. Here are some examples of power verbs you can use in your next business meeting:

  1. Accelerate
  2. Amplify
  3. Catalyze
  4. Empower
  5. Innovate


Using power verbs in your language can help you create a sense of urgency around your ideas. It can also help you convey the importance of taking action and making a change.

Persuasive adjectives to use in business meetings

Persuasive adjectives can help you paint a vivid picture of your ideas and create an emotional connection with your audience. They can also help you emphasize the importance of your message and make it more memorable. Here are some examples of persuasive adjectives you can use in your next business meeting:

  1. Compelling
  2. Impactful
  3. Revolutionary
  4. Strategic
  5. Transformational


Using persuasive adjectives in your language can help you create a sense of excitement around your ideas. It can also help you convey the value of your message and make it more appealing to your audience.

Strategic phrases to use in business meetings

Strategic phrases can help you structure your ideas and convey your message with clarity. They can also help you emphasize the importance of your message and make it more memorable. Here are some examples of strategic phrases you can use in your next business meeting:

  1. Let me break it down for you.
  2. Here's what we need to do.
  3. The bottom line is...
  4. The key takeaway is...
  5. In conclusion...


Using strategic phrases in your language can help you structure your ideas and make them easier to understand. It can also help you emphasize the most important points and make them more memorable.

Using data and statistics to support your points

Using data and statistics can help you provide evidence to support your ideas and make them more persuasive. They can also help you make your point more effectively and create a sense of credibility around your message. Here are some examples of how you can use data and statistics in your next business meeting:

"According to our research, 75% of our target audience prefers this product."
"Last quarter, we saw a 20% increase in sales."
"Our customer satisfaction rate is currently at 95%."


Using data and statistics in your language can help you provide evidence to support your ideas. It can also help you make your point more effectively and create a sense of credibility around your message.

Elevating your language to inspire action

Elevating your language can help you inspire action and create a sense of urgency around your ideas. It can also help you grab the attention of your audience and make your message more memorable. Here are some examples of how you can elevate your language in your next business meeting:

  1. Instead of saying "We need to improve our sales," say "We need to revolutionize our sales strategy."
  2. Instead of saying "We need to cut costs," say "We need to optimize our expenses."
  3. Instead of saying "We need to increase our market share," say "We need to dominate our market."


Elevating your language can help you create a sense of excitement around your ideas. It can also help you convey the importance of taking action and making a change.

The psychology of language and how it affects communication

The psychology of language is a fascinating topic that explores how language can impact our thoughts, emotions, and behaviour. It can also help us understand how language can be used to influence others and create a sense of urgency around our ideas. Here are some examples of how the psychology of language can affect communication:

  1. Using positive language can create a sense of optimism and motivation.
  2. Using negative language can create a sense of fear and urgency.
  3. Using emotional language can create a sense of connection and empathy.


Understanding the psychology of language can help you use your words more effectively and create a stronger impact in your communication.

The impact of nonverbal communication in business meetings

Nonverbal communication refers to body language, gestures, and facial expressions. It can play a crucial role in how your message is perceived and can even impact the outcome of a meeting. Here are some examples of how nonverbal communication can impact communication:

  1. Maintaining eye contact can create a sense of trust and credibility.
  2. Using open body language can create a sense of approachability and openness.
  3. Nodding your head can create a sense of agreement and understanding.

Understanding the impact of nonverbal communication can help you improve your communication skills and create a stronger connection with your audience.

Business Idioms

This six module course helps English language learners build their knowledge of business idioms and their understanding of them in different business scenarios.

We cover idioms for marketing, finance, behaviour, operations and production, manegament and planning.

Practical exercises to improve your communication skills

Improving your communication skills takes practice, and there are many exercises you can do to become a more effective communicator. Here are some practical exercises you can try:

  1. Practice speaking in front of a mirror.
  2. Record yourself speaking and listen to the playback.
  3. Join a public speaking club or take a communication course.
  4. Take one of our many online courses to improve your vocabulary.


Practicing your communication skills can help you become more comfortable with your language and improve your ability to convey your message with impact.

Conclusion: Putting it all together and taking your communication skills to the next level

In conclusion, effective communication is essential in business meetings, and using impactful terms can help you elevate your communication game and impress your audience. From power verbs to persuasive adjectives, strategic phrases to data and statistics, elevating your language to inspire action to understanding the psychology of language and nonverbal communication, there are many ways you can improve your communication skills. By practicing your skills and using these techniques, you can take your communication skills to the next level and achieve greater success in your career.

Related Posts

How English can launch your career with Arnau Camprubi

How English can launch your career with Arnau Camprubi

How to make your writing less wordy and clearer

How to make your writing less wordy and clearer

How to manage a discussion when chairing a meeting

How to manage a discussion when chairing a meeting

10 Go-To Expressions to Complain at Work Without Being Annoying

10 Go-To Expressions to Complain at Work Without Being Annoying

Andrew


Andrew is the CEO and founder of the Art of Business English. Besides teaching and coaching native Spanish speakers in Business English, he is also passionate about mountain biking, sailing and healthy living. When He is not working, Andrew loves to spend time with his family and friends.

Andrew Ambrosius

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
>